MICHAEL LORENZINI , Every Pill I Took: 2000 – 2001
In the 1990s and 2000s when E swept the club and rave scenes, the branding was essential to the marketing. Branding was often based on well-known corporate logos. Easily identified, makers latched onto the brand recognition of our corporate society subverting the brands at the same time. A process the cultural critic Carlo McCormick says “collapses the ever-convergent space between subversive youth culture and acquiescent mainstream passive consumption.” While working as a nightlife photographer, New York-based Michael Lorenzini became fascinated by the design details and wanted to document this underground art form. He proceeded to photograph every pill he took from 2000-2001. Although jewel-like in their tiny colorful forms, the macro photographs, shot on slide film with an extreme macro lens, reveal hidden imperfections and textured landscapes.
36 pgs, 28 × 21.5 cm, Softcover